The legendary ICE London, renowned as the premier B2B gaming event across Europe, is gearing up for its 2024 edition, marking the conclusion of an era in the UK's capital. This year, over 40,000 professionals from more than 150 countries will gather at the fair, with more than 600 exhibitors showcasing. But beyond mere commercial transactions, ICE London provides a holistic experience, packed with networking opportunities, educational insights, and the unveiling of the latest trends and technologies.
What does ICE London 2024 offer?
The fair will be divided into various themed zones to address different facets of the gaming industry. From the Esports Arena, where thrilling electronic sports competitions can be witnessed, to the Consumer Protection Zone focused on social responsibility and safe gaming, ICE London promises something for all interests. Moreover, the Growth Market Zone will explore business opportunities in emerging markets, while the DATA.BET Zone will be a meeting point for data analytics experts.
iGB Affiliate: The most relevant affiliates' conference
While ICE London takes center stage, the iGB Affiliate conference is also set to captivate the audience with its focus on online gaming industry affiliates. With more than 6,500 professionals expected and over 200 exhibitors, the conference will offer a platform to establish new business relationships and learn about the latest trends in marketing and website optimization.
Venue Change: London bids farewell, Barcelona prepares for ICE
The 2024 edition of ICE London and iGB Affiliate will mark the end of an era in the British capital, as the events will relocate to Barcelona starting in 2025. This strategic decision reflects the industry's interest in exploring new markets and opportunities in southern Europe. Additionally, the venue change offers a chance to celebrate London's legacy as the gaming capital of Europe while welcoming a new era of thrilling possibilities in Barcelona.
Before saying goodbye to London, the organizers are preparing a special farewell party on February 6, which promises to be a memorable occasion filled with top-notch networking and entertainment. Furthermore, the iGB Affiliate conference will culminate with the iGB Affiliate Awards, recognizing outstanding achievements within the gaming industry's affiliate community.
ICE London and iGB Affiliate in Barcelona
Although ICE London and iGB Affiliate bid farewell to London, their legacy will continue in Barcelona, a city known for its warm climate, rich culture, and vibrant gaming scene. With their move to Barcelona, these events will offer industry professionals a new platform to meet, conduct business, and celebrate the world of online gaming in an exciting and dynamic environment.
