With a groundbreaking turnout of professionals, the gaming industry made history during the latest editions of ICE and iGB Affiliate in London. An unprecedented 52,345 participants attended these events, breaking records across all major parameters.
Massive attendance and international diversity
The unique attendance at ICE reached 45,050, showcasing a dramatic 12% increase compared to the previous year. Simultaneously, iGB Affiliate attracted 7,295 unique visitors, marking an impressive 27% rise over the prior peak in 2023, reflecting the growing global interest and active participation in these events.
International diversity was another highlight, with representatives from 164 countries joining in London. From the USA to Uruguay, Brazil to Botswana, and Spain to Singapore, the global presence was remarkable. Besides the UK, nations with four-digit attendance included Malta, the USA, Bulgaria, Cyprus, Spain, Germany, and Brazil.
A sense of optimism and preparations for Barcelona 2025
Stuart Hunter, Managing Director at Clarion Gaming, expressed gratitude toward the industry for creating an energetic and optimistic atmosphere for the future. Exhibitors bid farewell to London with flair, utilizing every available square meter at ExCeL London.
An independent research process among exhibitors and visitors is underway, yielding promising results that underscore a loyal customer base. With a satisfaction score of 95 out of 100 for ICE, the bar is set high for the next edition in Barcelona in 2025.
Naomi Barton, Portfolio Director of iGB Affiliate, emphasized the phenomenal response to the event, with record-setting attendance figures and strong performance across all key indicators. With an even brighter future on the horizon, ICE and iGB Affiliate are gearing up for their next chapter in Barcelona, ready to continue leading the gaming event sector.
Growth prospects and opportunities
The successful conclusion of ICE and iGB Affiliate's editions in London heralds the start of an exciting new phase for the gaming industry. The upward trend in attendance and international community commitment underscores the potential for continuous growth in this dynamic sector.
Organizers, exhibitors, and attendees are eager to explore the opportunities Barcelona presents as the host city for the 2025 events. With its rich culture, vibrant business scene, and status as a global meeting point, Barcelona promises to be the perfect backdrop to drive innovation and collaboration in the gaming industry.
Anticipation is building as the gaming community eagerly awaits the next chapter of ICE and iGB Affiliate in the beautiful coastal Spanish city.
